Cool Mentos-Coke-Powered Car

Surely you're hip to the Diet Coke and Mentos phenomenon of a few years ago. When an enterprising duo realized that the hard-coated candies interacted with the soda in an explosive way, an internet meme was instantly born. Over the last couple of years, though, interest in the parlor trick seemed to wane. Until now.

Fritz Grobe and Stephen Voltz, the two men who helped kick off the fun in the first place, are back, claiming a new record for the longest distance traveled in a car powered by Diet Coke and Mentos: 239 feet.

After dissecting the video, we believe there's a lot more power in the Diet Coke and Mentos recipe to be had, and there must be a better way to stop so much of the fuel from leaking out instead of providing forward thrust. Duct tape, perhaps?

Source from Autoblog

Coke And Pepsi Designs Comparison

People seriously love their cola cans. Yet Coca-Cola and Pepsi are always tinkering with their packaging. The two regularly funnel marketing dollars into limited-run editions, and occasionally spend eye-popping sums on overhauling their brands. A few examples of the soda giants various looks from recent years.

Source from Adweek

How Blind People Play Football

Pepsi is funding amazing ideas that refresh the world. Åkestam Holst and Society 46 created The Sound of Football to give visually impaired people a better football experience and maybe, in the future, create new aides that enable you to see with sound.

As a first test, we arranged a football match between a team of visually impaired players and a team of former professional footballers. We wanted to see how they would perform under equal conditions – in a match where no one can see. How it works: We used tracking technology, the same used at the latest FIFA World Cup. Through the system we can get the position of each player in real time on the football pitch. This information is then fed into an iPhone located on each player’s head and converted into binaural 3D sound. We created sounds for things important on the pitch like the nearest players, the ball and the goals. Through headphones each player can hear what is happening and get a sense of distance between things. And the sensors in the iPhone allow players to locate where the sounds come from when they move their head.

Source from I Believe In Adv