Jewelry and Hollywood. From Twilight's "Team Edward" pendants to Alice In Wonderland's Mad Hatter charm bracelets, consumers aren't just experiencing movies at the multi-plex. They're taking them home to their jewelry boxes.
The latest film to join the big studio licensing bonanza is Elizabeth Gilbert's best-selling-memoir-turned-movie, Eat, Pray, Love. For those of you living under a rock, the movie stars none other than Julia Roberts and will be out in theaters next Friday.
Los Angeles jewelry brand Dogeared signed a licensing deal with Sony to produce a collection of jewelry, books and travel-related items associated with the film, with Fred Segal and ABC Home on board to distribute, according to WWD.
The "Eat Pray Love by Sue Wong" collection hit stores such as Neiman Marcus, Saks Fifth Avenue, Nordstorm, Bloomingdales, and Dillard's.
And on August 6th, 7th, and 8th, HSN will dedicate 72 hours of programming to featuring items themed around "Eat Pray Love" and its locales, including days dedicated to Italy, India, and Bali.
Somehow, I don't think Elizabeth Gilbert had branded T-shirts, caftans and bead necklaces in mind when she penned her story of personal awakening...but that's showbiz!
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